It have become old-timer strategy to design different websites for different purpose now information’s and competitions are more so day by day internet is demanding smarter way to present data to website visitor. If we look at the evolution of the web design or online marketing strategy will look something like this.
- 20th Century: HTML WebPages
- 21st First Decade: Dynamic Websites with CMS + Mobile Sites/WAP
- Current Trend: Responsive Websites.
- Upcoming Trend: Phone Friendly Views
Now majority of us; atleast people working in digital world know the meaning of first three stages but very few of us must be knowing about Phone Friendly Views (PFV). Well at first it look like we are talking about Responsive website which can be viewed on mobile devices as well but it’s not a fact!
Let me tell explain you is Phone Friendly Views (PFV) Website?
This is not just a standard website responsive website which shows the contents by putting everything in one column vice versa but this is much smarter method to not just adjust the User interface of website but also the contents! “You heard me” Since PFV means give completely different experience on hand held devices and present contents in much more advanced fashion. So basically it is a kind of AI (Artificial Intelligence) programming which displays the UI and contents based on users interaction on hand held devices.